The Home Selling Process
We can help you sell your home
We know what makes your home sell
How it's priced, how it shows, and how it's marketed. Selling your property is a big decision, so it's important to work with agents you can trust to get the job done perfectly. When you choose to work with us, you're not just getting agents who use the best tools and technology to sell your property for the most amount of money in the least amount of time. You're getting transparency and instant communication throughout the entire process, so you can relax knowing every detail is taken care of. We custom tailor property marketing strategies to target where buyers are looking — both online and in person. Plus, we make listings shine with the best photography and content.
Let's Talk Real Estate
Meet with an agent to talk through the selling process
When you meet with us, we'll get to know you to understand your selling goals, and explain the selling process so you know what to expect. We will come prepared with comparable property data to show you how much to list the property for and how long it should take to sell. We will also show you the innovative technology we use to market your listing and manage the whole transaction to make sure nothing slips through the cracks. You will never feel left in the dark when you work with our team — we keep you in the loop so you know what's going on every step of the way.
Request a CallOur Pricing Strategy
Our real estate experts will use the most accurate method to price your home
The right price for your property is not determined by any agent or seller — it's determined by current market conditions. We plug into rich, up-to-date MLS data to select 5 active, 5 pending, and 5 sold properties that are comparable to your home. Combined with our in-depth knowledge of market statistics, this method assures we market your property correctly so that your listing sells when you want for the price you deserve.
See Your Home ValueWe Make Your Listing Shine
Photographs, virtual tours, 3D walkthroughs and videos
Today's home buyers are armed with more information than ever. They tell their agents which homes they want to see — and they've already rejected listings with too few, or poor quality photos. It is absolutely vital that your online listing has high-impact photos to make a lasting first impression and create a desire to see more.
Innovative Internet Marketing
We know how to reach the 92% of buyers who search online
We target our marketing strategy and resources to match where buyers are finding homes right now. The more places your property is marketed, the more buyers see your property, the faster it sells, period. We will market your listing with high-converting content in multiple places, including our website, home search portals, search engines, and social media sites.
Reach Buyers Everywhere
We don't rely on the internet alone
Buyers still find homes through other channels, so we also use proven real-world marketing techniques. Our for sale signs feature a unique keyword that buyers can text to get your listing instantly sent to their phone. When they text, we instantly get their contact information and follow up immediately to schedule a showing.
Powered by Brivity
Real-time updates until it's sold
Other agents might leave you wondering what they're doing to find a buyer for your property. We believe in transparency and constant communication, so we give you access to Brivity, our online marketing tool. In a competitive market, you can't afford to miss a single detail on the sale of your property.
Selling FAQs
Selling a Home in Oregon & Washington
How do you decide what to list my home for?
We price to the market, not to a guess. We pull current MLS data and select roughly five active, five pending, and five recently sold properties that are genuinely comparable to your home, then combine that with our read of local conditions in your specific neighborhood. Portland values can shift block to block, so we price to your home's condition and its immediate area rather than to a citywide average.
Where will my home be marketed?
We target marketing to where buyers actually look. Your listing goes on our website, the major home-search portals, search engines, and social media, paired with professional photography and, where it helps, virtual tours, 3D walkthroughs, and video. Roughly 92% of buyers search online, so high-quality photos and broad online exposure are central to how we present every listing.
How will I know what's happening once my home is listed?
You get real-time visibility through Brivity, the platform we use to manage the transaction. Rather than wondering what your agent is doing, you can see the marketing activity and progress on your sale, and we keep you in the loop at every step from list to close so nothing slips through the cracks.
Which areas does Own It Northwest serve for sellers?
We list homes across the Portland metro and Southwest Washington, including Portland, Beaverton, Lake Oswego, Hillsboro, West Linn, Milwaukie, and Vancouver, WA. Because each market behaves differently, your pricing and marketing strategy is built around your specific city and neighborhood.
Who is Own It Northwest, and who will I be working with?
Own It Northwest is a relationship-driven team founded by Ross Seligman, an Oregon Principal Broker active since 2005 with hundreds of closed transactions across the Portland area. The team operates under REAL Brokerage and is powered by PLACE, an invite-only real estate platform, which gives your sale elite tools and systems behind it.
What does it cost to sell my home with you?
We start with a free, no-obligation consultation and property marketing plan so you can see exactly how we'll sell your home before you commit. Real estate commissions are not set by law and are negotiable; we'll walk you through our fee, what it covers, and the net proceeds you can expect, so there are no surprises.
How long will it take to sell my home?
Timeline depends on your home's price, condition, location, and current demand in your neighborhood. When we meet, we bring comparable data showing how long similar homes are taking to sell in your area and set realistic expectations up front — then we market your listing to sell when you want, for the price you deserve.
Request Property Marketing Plan
You're one step away from getting a free marketing plan that shows how we'll sell your home for the most amount of money in the least amount of time — hassle free.