
Starting a Boutique Brokerage at 40 with Kelly Schuit
The Kelly and Co. Realty founder on 12 years in TV advertising, selling 500+ Maryland homes, co-building a billion-dollar brokerage, and starting over with her own name on the door.
In episode 11, Ross Seligman sits down with Kelly Schuit, Founder of Kelly and Co. Realty in Timonium, Maryland. Kelly spent 12 years selling television advertising in Baltimore before taking one meeting in 2017 with broker James Weiskerger that ended with her leaving her career to get a real estate license. Over the next six years she co-built the W Home Group into one of the top-producing teams in Maryland (600+ closings in a single year in 2020), became co-owner of Nextep Realty (three offices, roughly 100 agents, over a billion in volume sold by 2023), and personally sold more than 500 Maryland homes. In 2024 she started over, launching Kelly and Co. Realty as a boutique independent licensed in Maryland and Pennsylvania. The conversation covers how a TV-advertising career made her sharper at real estate than most lifers, why she insists "the home is the product" and the agent is not the hero, her eight-year post-close client follow-up system, the fully-funded concierge program that preps every listing (paint, clean, landscape, stage) at no cost to the seller until closing, and her working thesis that the future of residential brokerage belongs to hyperlocal independents, not national conglomerates.
With Kelly Schuit











