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The Own It Podcast with Ross Seligman — Own It Northwest, Portland-area real estate

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The Own It Podcast with Ross Seligman

Portland real estate, business, and life — straight talk with Ross Seligman.

Ross Seligman — founder of Own It Northwest, principal broker with REAL Brokerage, and 20-year Portland real estate veteran — sits down with clients, market experts, and guests to unpack what's actually happening in Portland-area real estate, business, and life in the Pacific Northwest.

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Latest Episode

60 min

Starting a Boutique Brokerage at 40 with Kelly Schuit

The Kelly and Co. Realty founder on 12 years in TV advertising, selling 500+ Maryland homes, co-building a billion-dollar brokerage, and starting over with her own name on the door.

In episode 11, Ross Seligman sits down with Kelly Schuit, Founder of Kelly and Co. Realty in Timonium, Maryland. Kelly spent 12 years selling television advertising in Baltimore before taking one meeting in 2017 with broker James Weiskerger that ended with her leaving her career to get a real estate license. Over the next six years she co-built the W Home Group into one of the top-producing teams in Maryland (600+ closings in a single year in 2020), became co-owner of Nextep Realty (three offices, roughly 100 agents, over a billion in volume sold by 2023), and personally sold more than 500 Maryland homes. In 2024 she started over, launching Kelly and Co. Realty as a boutique independent licensed in Maryland and Pennsylvania. The conversation covers how a TV-advertising career made her sharper at real estate than most lifers, why she insists "the home is the product" and the agent is not the hero, her eight-year post-close client follow-up system, the fully-funded concierge program that preps every listing (paint, clean, landscape, stage) at no cost to the seller until closing, and her working thesis that the future of residential brokerage belongs to hyperlocal independents, not national conglomerates.

With Kelly Schuit

All Episodes

48 min

From Broadway Auditions to a Billion in NYC Sales with Greg Mire

The Turnstone Advisory founder on how acting trained him for rejection, why his team hires for character over production, and the private-exclusive playbook that works in Manhattan and Brooklyn.

In episode 10, Ross Seligman sits down with Greg Mire, Founder of Turnstone Advisory at Compass. Greg moved to New York to be an actor, waited tables in Astoria, got licensed in 2003 on a tip from a co-worker, and won Rookie of the Year his first year. Twenty-two years later he has closed over a billion dollars in career sales, nearly 750 million since 2016, and has made the Wall Street Journal Real Trends America's Best Agents list every year since 2017. The conversation covers how the rejection grind of acting prepared him for real estate, why his team's number-one hiring criterion is being a genuinely good person (not production), the full rebrand from the Greg Mire Team to Turnstone Advisory, how he runs a nine-person operation across Manhattan and Brooklyn with a 13-year director of operations based in Brazil, how he uses AI to package comp work without letting it replace the comp work itself, when private-exclusive listings (and the newer Rebny revenue-participant-only variant) actually serve the seller, and his honest read on the newly rolled-out NYC pieta-tair tax.

With Greg Mire

42 min

How to Charge a Full Commission and Build a Referral-Only Business with Shari Gronvall

The Compass Washington, DC agent on defending a 3% fee without flinching, running an almost entirely repeat-and-referral practice, and why she turned a referral network into 30% of her annual volume.

In episode 9, Ross Seligman sits down with Shari Gronvall, a Washington, DC agent at Compass who moved to DC from New Jersey at 18 for George Washington University and never left. Twenty-one years into real estate, she is on the Washingtonian 100 Best Agents list, ranked top 1% of agents nationally, and has built a business that is almost entirely repeat clients and referrals — no cold calling, no neighborhood farming, no ad spend. The conversation covers how she defends a full 3% commission (and insists her sellers offer the buyer side the same), how the Sitzer/Burnett settlement changed her first-meeting script, why she hired a full-time virtual assistant in the Philippines instead of building a team, how one Compass retreat in Atlanta turned agent-to-agent referrals into roughly 30% of her business, and how she priced and marketed listings through a historically slow post-COVID DC market.

With Shari Gronvall

61 min

Building a Real Estate Business That Runs Without You with Tiffany Pantozzi

The ALIGN Real Estate founder on trading a $100K in-house hire for three AI-powered virtual assistants, refusing to chase viral content, and why the agent is the brand.

In episode 8, Ross Seligman sits down with Tiffany Pantozzi, Founder of ALIGN Real Estate and SYNC Virtual Specialists in Central Florida. Before real estate Tiffany danced professionally for the Miami Dolphins and Orlando Magic, then built and sold a licensed sports apparel company in 2015. She became a founding Compass agent in Orlando, left in 2021 to launch her own brokerage, and now sells nearly $30M a year personally while running a 12-agent brokerage that ranked #58 in Florida for small brokerages last year. The conversation covers why consumers hire the agent and not the brokerage (proven when she moved Shaquille O'Neal's Isleworth listing to her own brand as her first ALIGN listing), how she replaced a $100,000 in-house employee with three virtual assistants layered with AI tools, why she keynotes on building an AI twin (NAR NXT 2026) but still shows up personally when human connection matters, and why she refuses to make dancing-around-a-house content despite being a professional dancer with a million-plus YouTube views.

With Tiffany Pantozzi

41 min

Scott Cutter on Building a Business in Costa Rica

Local relationships, hiring and mentoring, and community participation at Marina Pez Vela.

Scott Cutter talks with Ross about moving to Costa Rica after college, working in hospitality, and building 2Costa Rica Real Estate with his brother Todd. He explains their decision to invest in a team, describes training people from hospitality and other local businesses, and recounts community listening at Marina Pez Vela. His stories show the choices and tensions behind one business: personal income versus organizational growth, imported business plans versus local knowledge, and luxury amenities versus community access. Company scale and market observations are his account at the time of the interview, published September 21, 2026.

With Scott Cutter

46 min

Allison Richards on Client Relationships and 30A Real Estate

Support staff, staying in touch, feeder markets, and her personal approach to work and wellness.

In this 2026 conversation, Allison Richards discusses building support around client-facing work, staying connected with past clients, testing AI-search visibility, connecting with feeder markets, and her personal wellness routine. These are speaker accounts and opinions, not independently verified sales, awards, referral, AI-search, health, or market claims.

With Allison Richards

55 min

Julie Grace Burke on Disarming Honesty and Team Succession

Client conversations, mentoring, partnership proposals, and her perspective on agent training.

In this 2026 conversation, Julie Grace Burke discusses her phrase 'disarming honesty,' long-term client relationships, mentoring Liz and working with Craig on client experience, offer conversations, and her criticism of how agents enter the profession. The notes identify these as speaker perspectives and historical accounts, not independent evidence of career totals, rankings, market conditions, current law, or transaction outcomes.

With Julie Grace Burke

32 min

Darlene Streit on Listening, Teams, and Starting Over

From an Aldea investment in Santa Fe to building client relationships in Palm Beach.

In this 2026 conversation, Darlene Streit recounts her move from an Aldea development investment into client representation, her approach to listening and direct pricing conversations, a specialized team structure, and building work in South Florida while remaining connected to Santa Fe. The page attributes those accounts to the speakers and does not independently verify rankings, sales totals, career history, current listings, or market outcomes.

With Darlene Streit

46 min

Jamie Parsons on Luxury Property, Client Screening, and Working Solo

Tennessee property stories, renovation experience, and questions to ask prospective buyers.

In this 2026 conversation, Jamie Parsons discusses her stated experience with luxury properties, client screening, historic-property transactions, and renovation work. The notes preserve the subjects of the episode without independently confirming transaction stories, property history, legal outcomes, or current professional claims.

With Jamie Parsons

59 min

Adam Brawer on Storytelling, Film Production, and a Fiji Listing

A conversation about preparing listing presentations, choosing clients, and moving from film to real estate.

In this 2026 conversation, Adam Brawer discusses his stated path from film production to Los Angeles real estate, including storytelling, client selection, and a Fiji listing. These notes identify topics raised by the speakers; they do not independently verify career history, transaction results, wellness practices, or claims about what will work for another agent.

With Adam Brawer

5 min

Ross Seligman on Real Estate Burnout and Building a Business

Ross introduces the show and his perspective on systems, recurring work, and business ownership.

In the opening video of The Own It Podcast, Ross Seligman shares his perspective on real estate burnout, systems, and the difference between an operator-dependent job and a business. The episode outlines the show’s intended themes: practical workflows, decision-making psychology, real estate, and conversations with people who have built or changed something in their work. Ross frames these as his own observations and goals for the series, rather than market forecasts or universal rules. Viewers can use the episode as a prompt to examine where their own processes depend on one person, which handoffs are unclear, and what recurring work could be documented. The transcript below is preserved from the supplied episode copy; caption metadata was found, but the retrieval did not return readable caption text, so it should not be treated as a word-for-word official caption record.

Guest ideas or listener questions?

Ross covers Portland market outlooks, buying and selling strategy, financing, renovation and investment, and the local personalities shaping our region. If you’ve got a topic worth digging into — or a question you want answered on-air — get in touch.